BASIC RESPONSIVE WEBSITES
Your business website is your digital brochure. It operates 24 hours a day, 7 days a week, all year round. It does not take time off and it does not take holidays; it is constantly working for your business.
Yet many businesses to not adequately invest in their websites. For many businesses, one new acquisition of one customer will cover the costs to develop that website. Particularly if one considers the lifetime value of a new customer to the business.
Once that initial investment is paid back, your website becomes a “free” Business Development Manager, with very little maintenance costs and upkeep required. (These ongoing investments are typically larger for larger, more complicated websites)
WHAT WEBSITE PLATFORM AND WHY
There are many great platforms for creating highly customisable, professional looking websites that can be tailored to your target market. The most popular platforms include:
All our basic websites are built using WordPress as the platform. WordPress is a highly customisable content management system that allows for professional, custom designs to be developed quickly and efficiently. Once developed, they do not require any coding knowledge to be maintained and any content changes relating to new services, staff changes or image uploads can be completed internally by you, the business owner.
e-Commerce; simple promotion-based; brand building platforms or even software / apps; SMS partners with our clients to achieve strategic, considered and effective outcomes through all aspects of any development project.
We strongly believe that a website is one of the most important investments your business can make toward driving online success. We are well-versed in all the major development platforms and can also assist with any custom, tailored website and or software solution your business may require.
All our developments are designed to be mobile responsive.
WHATE MAKES A GOOD WEBSITE?
It should not be rocket science to understand what constitutes a good website. All of us, at some point, have visited a website and thought “this is not a particularly good representation of this company”
Aside from aesthetic design, fonts and style guides, there are several things that every good website needs to have.
- if not, the user experience on a mobile device is less-than satisfactory and you will lose potential customers as they seek our your competition, with much more mobile-friendly websites.
QUICK LOAD TIMES
This comes down to your hosting service (hyperlink) and the way your website has been built. Websites that load slow have a higher bounce rate than those that load quickly. This also has an impact on your Google ranking potential.
Broken links and or pages deliver a terrible user experience because it makes the website look compromised. Eliminating these errors when they occur is critically important when considering what makes a “great” user experience.
SSL security gives your users peace of mind when they browsing your website. A website that has SSL encryption is designated by a small padlock up in the address bar – right before the “http” part of the website address. (The “http” then becomes “https”). All data entered onto your website, such as email addresses into contact forms and credit details for purchases are protected from being stolen by hackers if you have an SSL certificate installed on your site. These certificates are available through your web host (hyperlink)
CONSIDERED DESIGN, SITEMAP & CONTACT METHODS
Your website should reflect your brand since it is a digital representation of your business. Consistent colours, fonts and language is important for maintaining your brand’s message. Users should be able to navigate easily and intuitively around the website without encountering broken pages, images that do not display or video links that are broken.
Site Marketing Solutions are a Melbourne based, full service digital agency specialising in search marketing and online development.
0407 319 303
0420 869 380
LaunchPad – 132 Cremorne Street, Cremorne Vic 3121
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