SEO – or Search Engine Optimisation – is an ongoing campaign focused on a particular website that is designed to increase the visibility of that website for a given set of relevant search terms within search engines like Google. An increase in visibility typically leads to an increase in online visitation to a website and an increase in enquiry for a business’ core services or products. There has been much hype in recent years that SEO is dead and that you cannot rank a website anymore. This is a myth. SEO still exists, you just have to know how to do it correctly, according to Google’s rules. From there it is a matter of measuring the results and tweaking the website to maximise online enquiries.
SEM is predominantly known as the “paid” area of search engine results pages (SERPS). The paid areas include Google Adwords and Shopping across the Google Search Network and Display, Remarketing, Customer Match and Video across the Google Display Network and YouTube.
Google Ad campaigns are a fast and cost measurable way to drive potential customers to your products and services. Google Ads can target specific geographical locations and timed to appear during dedicated times of the day.
Display & Remarketing campaigns are banner creatives that can be designed and scheduled to appear across the Google display network. These banners appear on websites that have relevant & targeted content increasing brand awareness and driving qualified website visitors to the advertiser’s website.
SMS has basic project methodology, Discover, Design & Develop. This framework allows us to smoothly progress jobs through their lifecycle whilst gathering all of the necessary project information required along the way. Our clients are walked through this process on each project to make sure we’re all clear on it’s progress.