Digital marketing can be one of the best – if not THE best – form of marketing a business can do to help expand their online footprint, attract new customers and ultimately grow their business.
WHAT ARE THE CHANNELS FOR AN EFFECTIVE DIGITAL MARKETING STRATEGY?
This depends on the business in question, but there are several online platforms where effective digital advertising can be extremely effective at helping to identify, and ultimately acquisition new customers for your business. These are.
- Search Engines, like Google or Bing
- Social Media platforms, like Facebook or LinkedIn
- 3rd party websites that you can contribute content to in an effort to reach a larger audience
- Electronic Direct Mailouts, or EDMs, to previous customers or potential new ones.
These online channels constitute an enormous database of your potential customers. Taking a machete to the thicket of noise and helping your message cut through to your target audience is what our team of consultants have more than 50-years combined-experience in achieving for our clients.
TRACKING THE DATA AND ACTING ON IT
Throughout a marketing campaign, we are constantly receiving data and analysing the habits of your ideal customers. Facebook users behave differently and thus respond differently to Google users, so it is critical that these differences are identified and actioned to achieve maximum level of enquiry. Every decision we make when consulting with a company is based on this data.
We use tools like Google Analytics, Facebook’s advertising platform, Google Tag Manager and several third-party pieces of software to check and cross-check the validity of the information we are using as the basis of our ongoing consultations.
Site Marketing Solutions are a Melbourne based, full service digital agency specialising in search marketing and online development.
0407 319 303
0420 869 380
LaunchPad – 132 Cremorne Street, Cremorne Vic 3121
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