Social Media facilitates the engagement of and continued conversation with your customer audience.

Social Media is an effective form of internet marketing that involves the creation and sharing of relevant content cross social media networks in order to achieve your marketing and branding goals. Social media marketing includes posting text and image content, videos, and other content that drives audience engagement. Social media can also assist in increasing website visitors and resulting in sales enquiry and revenue growth.

Many successful companies that use social media within their existing advertising mix do not use it as a way to sell product. For them its more a focus around sharing highly engaging content that creates conversations between their social community of followers.

Social media allows you to communicate your business message to a broad audience enabling companies to reach both local and global markets. Compared to other marketing channels social media is a cost effective solution that allows brands to be more personal a deliver content to a community of followers efficiently.

Implementing a social media strategy can increase your brand recognition as you will be engaging with a broad audience of consumers. Social media Advertising is an inexpensive way to promote your business and distribute content. Like other forms of digital marketing with social media you can target by location, demographics, interests, behaviours, and connections. You can track and measure the performance of your social ads in real time either with the platform analytics or products such as Hootsuite.

Social media is an excellent strategy to establish your brand as an authority in your industry. Through sharing relevant content, responding to industry-related questions and becoming the go to resource, you can use social media as a solid platform for becoming an authority.

Social media allows businesses to easily field customers comments, questions and concerns instantaneously. A clear benefit of social media is the repeat exposure of your content to a dedicated audience of followers. This allows businesses the opportunity to remind them of what the advertiser has to offer, shortening the sales funnel dramatically.

Social media presence is becoming a significant factor in calculating Search Engine Optimisation (SEO) rankings. By sharing content across social media platforms, businesses are sending out a clear indicator to search engines that report of your brands legitimacy, credibility, and trustworthiness. If you want your website to rank for specific keywords or search terms, it’s necessary to be actively posting on these topics across your social media mix.

SMS can guide you through the maze of social media platforms to ensure that your brand is successfully promoting and putting itself in-front of your target audience.

We can develop a social media strategy that builds your brands authority with both search engines and with your clients. Social Media is a titan of the digital marketing world in 2018. If you manage your customers and communications effectively through social media, you will experience increased reviews, customer retention rates and new customer acquisition.


We grow businesses through considered digital strategies and measurable outcomes. Contact Us Site Marketing Solutions are a Melbourne based, full service digital agency specialising in search marketing and online development.

Site Marketing Solutions are a Melbourne based, full service digital agency specialising in search marketing and online development.

  • Shaun

    0407 319 303

  • Richard

    0420 869 380


  • LaunchPad – 132 Cremorne Street, Cremorne Vic 3121

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